By Gloria Martinez ~
No business owner wants to feel like they are wasting time, money, or energy on unnecessary tasks. When you’re flying solo, it’s critical to find ways to optimize your work. Read on as we explore the best freelance and tech-oriented solutions to put you on the road to success.
Connect on the Fly
Staying in touch with clients and colleagues is crucial for any business owner, and when you’re on your own, it’s even more critical. As Business.org explains, different internet activities and numbers of users can mean different WiFi requirements to conduct business. The last thing you want is to lose connectivity when you’re in the midst of a conversation or to see file uploads drop to a virtual standstill because of heavy network traffic. With that in mind, consider investing in a mobile hotspot so you can enjoy a reliable connection, even on the fly.
To get the most use from your investment, search for an option that fits within your budget — prices can run from $29.99 to $499.99. Also, find one that provides support for all your devices, lengthy battery life, and accessibility from wherever you are. There are even some that allow you to create temporary passwords so you can share access with team members.
Do I Know You?
Being recognizable can be challenging for those running a one-person show. These days, though, there are some simple and important ways to develop your brand, so you don’t get lost in the shuffle. You want you and your brand to be as recognizable as possible.
Even if it’s “just” you, the best place to start is with a personal website. If you aren’t sure what form this should take, explore some well-crafted personal websites for inspiration. Make some notes about what you like, and think about whether you will DIY your spot on the internet using a website builder, or hire a web developer to bring your ideas into reality.
What’s Going On?
Whether you create it yourself or pay a professional to do the job for you, it’ll be necessary to think through what will go on your website and how your site will function. Will it be strictly informational, or will you engage in e-commerce? Do you plan to include a blog and links to your social media pages? Customer testimonials and FAQ pages are popular options for many small businesses and solopreneurs. Contemplate what will work best for your particular niche, and develop concrete ideas about what you want to include.
While you’re at it, think about designing a logo, which you can do using a logo maker. Your logo will help with brand recognition, telling customers and clients more about what you do, it conveys professionalism and trustworthiness, and it can carry over to things like your signature stamp, newsletter, invoices, and blog.
While business is moving to the web more and more, that doesn’t mean you shouldn’t put anything on paper. To keep your branding consistent, consider adding printable templates for things like invoicing and newsletters, and incorporate your information and logo. With access to both electronic and hard copies, you can broaden your audience and tackle record-keeping.
Virtually everyone is on social media these days, and being active on various channels opens a world of possibilities for solopreneurs. It’s an opportunity to create a personal connection with your audience, building trust, brand recognition, and outreach. If you’re thinking to yourself there’s no way you have time to sit around posting all day, Solopreneur Diaries explains there are tools to tend it for you. There are ways to automate the whole shebang, from what you post, to when. You can even monitor the responses you receive.
Thanks to technology, there are ways to take your solo flight to new heights. Look for gadgetry and tools that make your work more comfortable and more professional, and that keeps you connected with your audience. With just a few tricks up your sleeve, you’ll be a more successful solopreneur!